Understand who buys and why

Use cohort analysis, customer segments, and journey data to build better retention campaigns.

See how customer groups behave over time

Build cohorts around purchase frequency, product preferences, and spend.

Compare how each group behaves over time.

Use the results to plan more relevant retention campaigns.

Group customers by what they buy, how often they order, and how much they spend.

Create clear audiences for campaigns, reporting, and retention work.

Use customer segments to build focused audiences. Send messages based on real purchase behavior instead of broad assumptions.

See how customer relationships change after the first order.

Track the days between purchases and find the right time for retention campaigns.

Start with your own data

Connect your tools. See what drives performance. Know where to focus next.